Green: The Pantone Color 2017

Greenery is a fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew. Illustrative of flourishing foliage and the lushness of the great outdoors, the fortifying attributes of Greenery signals consumers to take a deep breath, oxygenate and reinvigorate.

Green: The Pantone Color 2017

We see green. All over, everywhere. The more complex, hectic, chaotic our world becomes, the more we yearn back to our natural roots. “Greenery” is the Pantone color of the year 2017: A fresh, rich green color, which stands for a completely new nature awareness.

Green as the leaves that give us the air we breathe. Green as the rain forests that regulate our planet’s climate. Green as the first tender seedlings, which mark the beginning of spring.

Back to the roots

Confidence – all these are things that we associate with the color green. Thick winter clouds and a grim world politics leave the desire for more cohesion, togetherness and love take root in us. What the world needs now is a bright green shimmer of hope. By remember our roots, we reach new shores.

Greenery is nature’s neutral. The more submerged people are in modern life, the greater their innate craving to immerse themselves in the physical beauty and inherent unity of the natural world. This shift is reflected by the proliferation of all things expressive of Greenery in daily lives through urban planning, architecture, lifestyle and design choices globally. A constant on the periphery, Greenery is now being pulled to the forefront – it is an omnipresent hue around the world.

A new era

With green walls and flowering botanical prints, we create an atmosphere where we feel good all year round. A design may not save the world. But it can turn them into a place that makes our green hearts beat faster. And that’s definitely a good start.
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